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The surface meaning
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Men see themselves as fearless, making
this commercial a good fit with the skydiving, drifting and ramping. A brave
man is what a man likes to think of himself as. A man can see himself as the
leader of the household and protector of his family, which is a universal
role of bravery
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Advertiser’s intended meaning
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Chevy’s intention for the viewer was
to let them visualize the extremities of the Sonic car, with stunts like kick
flips, bungee jumping, and skydiving which are extremes that humans can also
struggle with accomplishing, which when accomplished can make for a rush of
adrenaline.
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Cultural meaning
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The song choice “We are young” by Fun
was to set up to show a kid at heart persona. Men like to live on the edge by
doing extreme activities that have risk taking of life or death situation.
Guys like to have toys like when they were little boys, just when they grow
up the toys get bigger. Toy cars into a real life size cars for example.
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The surface
meaning
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Men like to
share the same masculine desires such as food and woman. When a female shows
the same interest and also depicts a sexual connotation, a male would like to
expect that from an actual female in reality. Although the odds of a woman
having sexual relations with a burger like in the commercial are highly
unlikely. But a man can dream!
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Advertiser’s
intended meaning
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The advertiser
would like to think the burger would sell to the male population seeing that
it attracts women. That being said a male will chase what a woman obsesses
over, or shows some type of sexual relation to. At an opposite view, a male
won’t chase a burger with an unattractive girl as advertisement.
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Cultural
meaning
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The men nature
is to go after what he desires and toward his attraction. Looks is a start to
catch a guy’s eye. Men want a girl with a pretty face and a burger with
quality produce. The commercial shows that men are very visual. Sex and food
being key In the selling of the burgers.
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The
Surface Meaning
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Women
like to think of themselves as individuals, independent individuals. Drew
Barrymore, being an American actor and having complete success in her career.
The commercial reflects her sophisticated lifestyle, you can tell by the way
she carries herself in the commercial. As well advertising the makeup showing
that other women should also carry themselves in such a manner.
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Advertisers
Intended Meaning
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The
makeup used in the Ad reflects the advertisers outlook on how he or she would
like to see a sophisticated female. Drew being the spokes person and
flaunting her looks and product makes the viewer have the urge to see
themselves in the same light.
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Cultural
meaning
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Females
like to see themselves as the dominant sex with traits of intelligent,
powerful, and sophisticated. Its culture for them to live their life such
with high authority over the male race, to succeed In their own careers.
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The
Surface Meaning
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Women
like to think of men being healthy and athletic. Wheaties being a supporter
of men being fit uses a world renowned athlete, Bruce Jenner. Since Bruce is
so widely known people will get the aspect that Wheaties helps the athletic
lifestyle. Women appreciate men that have muscle mass and a good diet. That’s
where Wheaties comes in.
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Advertisers
intended meaning
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Wheaties
known phrase “Breakfast of Champions” gives the viewer the want to eat
healthy to use their athleticism to its upmost ability. Women seeing the commercial with Bruce,
being such a champion also while eating Wheaties, gives Wheaties a good rep.
on the female end.
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Cultural
meaning:
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Wheaties
gives a proper diet for staying fit and performing at top level. Women think
of men with strong muscles and hard core. Men like to show dominance over
other men to prove whose better than the other, that’s why competition are
held such as the Olympics, where Bruce Jenner participated in.
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